NAB 2025 was a turning point — not just for us, but for the future of creative work. In every conversation, one thing was clear: the old ways of producing content are breaking down, and what’s replacing them is more distributed, more flexible, and more powerful than ever.

From high-end productions to solo creators, everyone’s asking the same question: how do we move faster, with fewer bottlenecks, and more creative control? At CREE8, we believe the answer lies in a fully cloud-native workflow — and this year, we set out to prove it.

The Big News: CREE8 Wins Product of the Year

We’re honored to share that CREE8 was named NAB’s 2025 Product of the Year in Remote Production — a major milestone, and one that reflects what many of you already know: cloud-based collaboration isn’t just the future — it’s the now.

What We Did at NAB 2025

Launched CREE8.tv live from the show floor

We turned our booth into a cloud-powered broadcast studio — streaming with just smartphones, a camcorder, and a fully remote production team on CREE8.

Announced two new partnerships with Key Code Media and PRODUCER

We unveiled two key partnerships, extending our reach and accelerating collaborative workflows from pre- to post-production.

Key Code Media:

With media technology reseller and systems integrator Key Code Media, CREE8 is equipping creative teams with the technology and expertise needed to embrace cloud-based workflows with greater efficiency and flexibility.

“Deploying in the cloud can be extraordinarily difficult. Using CREE8, it’s a few button presses.” - Michael Kammes, Senior Director of Innovation, Key Code Media

PRODUCER - Maker Machina:

And together with PRODUCER - Maker Machina, a leading project management and collaboration platform, CREE8 has unlocked new possibilities for creators, delivering a streamlined, cloud-powered ecosystem that accelerates workflows from pre-production to post-production.

“What’s amazing about CREE8 is they allow you to work with your native tools.” - Xaver Walser, Co-Founder and CEO, PRODUCER

Expanded access with CREE8 Free Edition

Everyone who stopped by our booth got instant access to CREE8’s new Free Edition. Complete with cloud storage, collaboration tools, and enterprise-grade security, the Free Edition offers an easy way to explore the platform and try cloud-native workflows firsthand.

Try it here.

What We Heard from You

The cloud is now

People are done waiting. They need full, end-to-end cloud production — not partial tools.

Creators are done with siloes

The ecosystem is moving fast. From indie studios to major labels, creators want the same thing: solutions that simplify the chaos, connect the dots, and let them focus on creating.

The AI hype is materializing

It’s not just about flashy gen AI. People are asking: how can AI help us find the right clip faster? Automate the boring stuff? Keep teams focused on the work that matters?

Remote means real-time

When everything’s in the cloud, teams don’t wait — they work. No chasing drives. No holding for handoffs. Just grab, go, and keep creating.

Flexibility is everything

Whether it’s working from a home office or a beach in Spain, creators need the freedom to build, collaborate, and deliver — anywhere.

What’s Next?

We’re taking everything we heard and saw at NAB and using it to build what’s next — the most flexible, intuitive cloud platform for modern production. And we’re just getting started.

If you missed the show, catch up on highlights at CREE8.tv. If you want to try our workspace out, visit CREE8.io/free-tier/ to get started today.

The Future of Work forMedia and Creative Industries

The Future of Work for
Media and Creative Industries